Content for Left-Brain and Right-Brain Readers

How to Appeal to Both Sides of Your Customer’s Brain

Lori Baxter Marketing

Does the content of your newsletters, ads, and website appeal to both sides of the customer’s brain? Whether your business offers something practical or whimsical, make sure your copywriting targets both sides of the decision-making process.

Streamline your email communications

Enjoy More Daylight: How to Streamline Your Email Communications

Lori Baxter Writing Tips

On Sunday, we sprang into spring by setting our clocks ahead one hour. This first day or two of Daylight Saving Time can bring mixed emotions—distress for having lost an hour of sleep, yet also excitement for having gained an extra hour of daylight (which for those of us living in the Pacific Northwest is a much-anticipated event). I don’t …

New Year Resolution: Stop Bad Writing Habits

Lori Baxter Uncategorized

by Ashley Smith, Scribe Contributor The English language is prone to idiosyncrasies in spelling and grammar, so it is no surprise that people make mistakes when writing.  For example, have you ever found yourself confusing “you’re” with “your”? It’s okay to say yes. Everyone makes mistakes such as these, even professional writers. Before we get into why we easily confuse …

Capitalization rules for the seasons

The Rules of Spring

Lori Baxter Editing Tips, Grammar

  It’s the second day of spring and we were happy to see the sun come out in Seattle! (So happy that I’m taking off a little early to head to Pike Place Market.) It’s a fitting time to remember the rules of capitalization for the seasons. Winter, spring, summer, and fall/autumn are all lowercased except when used to denote an …

Make Your Vision Transferable

Making Your Vision Transferable

Lori Baxter Marketing

They say a picture is worth a thousand words, and if you sit down with someone who is a visionary and ask them what they do, that’s probably how many words you’ll get. Entrepreneurs and other visionaries are nothing else if not passionate, and given a listening ear, they can go into elaborate detail about the new frontiers and new …

Lifting the Block on Creativity

Lori Baxter Writing Tips

How can you get writer’s block if you aren’t even a writer? In the information age, anybody’s job description can include some kind of writing. That means anybody can suffer from writer’s block or any other kind of creative block. Deadline is approaching. You have to be cunning, creative, even brilliant. But after a half hour of staring at the …

How to Beat the Bull: Eliminating Jargon from Your Writing

Lori Baxter Writing Tips

Much of today’s business communication is overloaded with jargon and corporate buzzwords.  Dilbert author Scott Adams has made millions by poking fun at the language used in the business world, and shows like The Office have become favorites for parodying workplace dialogue. But when poor business communication starts costing you sales, it is no laughing matter. Does Your Business Writing Stink? …